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[FENDI] Special collection "FENDI X FRGMT X Pokémon" in collaboration with "Fragment" led by Hiroshi Fujiwara and Pokemon [Article Released on January 11, 2024]


〇 History of Fendi
In Rome, Italy in 1925 by Edoardo Fendi and Adele Fendi.
Previ seatA small leather product and fur shop and a workplace have opened on the street.
At that time, what was popular was "fur collar rolls".
Fendi (FENDI) focuses on this trend and has begun selling "fur coat".
This was a huge hit and became a symbol of Italian women.

In 1965, he was a young designer at the time.
Karl Lagerfeld has joined as a designer.
He adopted the "F" used for the lining of the coat as a monogram pattern (monograph) to create a "double F" design.
The fur design was also a novel one that overturned the conventional framework, and in 1969 a fur coat was announced.
He sent out highly fashionable fur products to the world while maintaining the quality and elegance.

 

In 1972, the development in Japan began, and in 1985, the first perfume of Fendi was released.
In 1997, a baguette bag (BaguetTe Bag) appeared by French bread.
This bag is still popular as a representative work of Fendi, and has more than 600 variations. 〇 Speaking of Fendi ... Zukka pattern (ZUCCA)
Fendi's Zucca (ZUCCA) is an iconic design that is highly evaluated in the luxury fashion world.
This characteristic pattern is a symbol of the brand, and a delicate double F monogram (monograph) is applied to the entire surface.
Fendi's Zucca (ZUCCA) is found in many items such as bags, wallets, apparel.
It symbolizes sophisticated style and luxury.
For fashion enthusiasts, Fendi's Zukka pattern (ZUCCA) is part of the statement.
The elegant design is loved around the world.

  

〇 Why Fendi's bags gain popularity
First of all, there are plenty of colors and design variations for each season.
This makes it easier to find bags that match your style and taste from various options.
Furthermore, Fendi bags can be enjoyed by using separately sold shoulders.
With this flexibility, you can enjoy different looks with the same bag.

The practicality is one of the attractions, and the bag is made of practical storage capacity and flexible material, and pursues everyday ease of use.
As a result, you can play an active part in various scenes.
Furthermore, Fendi is also enriched in terms of maintenance, and has been provided with long -term support.
The fact that it can be used for a long time while maintaining quality is also a popular reason.

 

・ Peekaboo


All prices and materials are luxurious.
The finest bag that can be placed at a glance just by having it is "I'm not there.(Peekaboo)It has the meaning
It is a bag full of charm when you open your mouth.
The storage space is divided into two, and it has a keeping power that is hard to lose its shape.
In addition, it has a special atmosphere that is difficult to obtain, and it is a bag that many women yearn for across age and age.

 

・ By the Way
The loved bag with a cute form with a colon is an exquisite size that is not too large or too small, and its adorable shape attracts attention.
This bag transforms into a gorgeous impression at a stretch by attaching a shoulder strap or charm, which is simple.
It is an excellent bag with plenty of gussets, has more storage capacity than it looks, and has a good use.

 

・ Sunshine
This bag, which is just the right size and is easy to use, has a calm and calm atmosphere.
There is a stitch and three -dimensional feeling that is carefully particular about the details
The lettering of Fendi Roma is a characteristic accent.
One of the charms of color variations is one of the charms, and there is a pleasure to choose according to your style and scene.

·monster(Monster）
Fendi(FENDI)A series that is particularly popular with men's.
Bag bags (Bag Bugs) Is Sylvia Fendi in 2013 ()SILVIA FENDI) Created by)

monster（Monster）Items with the motif of the face.
With a playful design that overturns the image so far
Popular among young generations in their 10s and 20s and are now Fendi(FENDI)It is known as a classic series.


There are various lineups, from charms using fur to bags, wallets and clothes using leather
Just attach this charm to a simple design bag will change your impression.

〇 Triple collaboration (Triple Collaboration)

Fragment led by Fendi by Fendi (Fendi) led by Hiroshi Fujiwara (Fragment)and
Triple collaboration with Pokémon (Triple Collaboration)
Expand "Fendi x Fragment x Pokemon (FENDI x FRGMT x Pokémon)".
In this collaboration, clothing, bags, accessories, etc.
From Thursday, January 4, 2024, it will be sold at some limited stores, including Fendi Ginza and Osaka stores.
However, on the first day of the release, an admission ticket is required.
To get this admission ticket, a preliminary lottery application was required, and the application period was accepted from 10:00 on Tuesday, December 26, 2023.
It seems that admission numbered tickets may be issued after January 5 (Fri), the first day of the release.

Fendi's project "Friends of Fendi" is
Kim Jones and Sylvia Fendi (SILVIA FENDI) Is led,
In this collaboration "Fendi x Fragment x Pokemon (FENDI x FRGMT x Pokémon)"
It will be expanded with Hiroshi Fujiwara.
In this collaboration, based on the "FF" logo and iconic items, which are the signature of Fendi, in this collaboration.

It is a dragon -type Pokemon (Pokémon) following the zodiac sign of 2024.
A design that combines "Kairyu", "Hakuryu", and "Miniryu" will be developed.
This collaboration is expected to create a unique design that combines different brands and characters.

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